National Collegiate Athletic Association

New NCAA public service announcements debuted during coverage of the 2011 NCAA Division I Men’s and Women’s Basketball Championships.

The ‘Dumb Jocks’ PSA seeks to dispel that myth and reiterate the Association’s mission and values. The ‘Endings’ PSA showcases how an individual’s future can be shaped by the collegiate experience, and that the end of amateur athletic participation is just the beginning of a young person’s life.