Turner Sports, CBS Sports and the NCAA today announced that NCAA March Madness Live, formerly March Madness on Demand, will now provide college basketball fans with more opportunities to watch every minute of every game of the 2012 NCAA Division I Men’s Basketball Championship. Produced by Turner Sports Interactive, NCAA March Madness Live is a suite of live products presented across multiple screens, including online and as an iPad, iPhone and iPod Touch app and, for the first time, on Android phones.
NCAA March Madness Live will be available to users across all video screens – online, mobile and tablet– and over Wi-fi and 3G for $3.99 beginning on March 7. Fans will be able to enjoy live streaming video of every broadcast for the 2012 NCAA Division I Men’s Basketball Championship as they are televised by TBS, CBS, TNT and truTV, starting with the NCAA Basketball Selection Show on Sunday, March 11, and continuing through the Men’s Final Four and National Championship Game from New Orleans on March 31 and April 2.
NCAA March Madness Live will continue to be launched from NCAA.com, CBSSports.com and SI.com.
NCAA March Madness Live will offer higher quality live video streams across platforms; video highlights for every game of the Tournament on the iPhone and Android phones; live game alerts for Android phones, as well as iPhones and iPads; an updated design; and live radio broadcast courtesy of Westwood One/Dial Global Radio Network, for all 67 games across the suite of digital products. In addition to the new offerings, NCAA March Madness Live will again provide the same fan-favorite features from last year including: schedules and live game scoring, live tournament brackets, personal channel lineup features, live stats, and live social companion views.
The NCAA March Madness Live video player is presented by NCAA Corporate Champions AT&T, Capital One and Coke Zero. To generate fan excitement leading into March Madness Live coverage, Coke Zero will provide a limited number of fans the opportunity to receive free NCAA March Madness access. The promotion launches the week of Feb. 20.
“Turner Sports, CBS Sports and the NCAA are committed to providing the excitement of March Madness on as many screens as possible – television, online, mobile and tablets – for viewers to experience all of the exciting action of this great event wherever they are,” said Matthew Hong, senior vice president and general manager of operations for Turner Sports. “Combining TBS, CBS, TNT and truTV with the enhanced offerings of the new NCAA March Madness product provides fans with instantaneous on-the-go access ensuring they won’t miss a moment of the 2012 NCAA Division I Men’s Basketball Championship.”
“We continue to look at ways to bring the tournament to more of our fan base and keep them connected to the excitement that culminates with the Final Four,” said NCAA interim executive vice president of championships and alliances Greg Shaheen. “NCAA March Madness Live is one of many options college basketball fans will have to watch this year’s tournament how they want, when they want.
The 2012 NCAA Men’s Basketball Championship will be available through the following platforms:
NCAA March Madness features include:
NCAA March Madness will be played at 14 venues around the country beginning March 13. For more information, go to NCAA.com.
Last year, more than 176 million people tuned into the NCAA Division I Men’s Basketball Championship.