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Publish date: Nov 29, 2011

PrimeSport and the NCAA Continue Partnership for Sixth Year

PrimeSport, the leader in providing direct access to the biggest sporting events on the planet, announced today it has extended its partnership with the National Collegiate Athletic Association (NCAA) as the official ticket and hospitality package provider for the upcoming Division I men’s basketball tournament, the Men’s Final Four, the Women’s Final Four and the Men’s Frozen Four.  Through its relationship with the NCAA and The NCAA Experience® program, PrimeSport can offer guaranteed seat locations, official hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider.

“Our relationship with the NCAA allows us to offer fans a unique, hassle-free experience that they can’t find anywhere else,” said Sam Soni, president of PrimeSport.  “We look forward to continuing our partnership with the NCAA to help enhance their events and contribute to the overall experience for fans.”

The NCAA and PrimeSport will offer Official 2012 NCAA Men’s Final Four ticket packages for fans and groups, which can include game tickets, hotel accommodations, access to official NCAA pre-game hospitality events and much more.  Fans and companies can choose between different levels of hospitality and an opportunity to customize packages for the Men’s Final Four in New Orleans; including private suites, Official FAN hospitality and the Official ELITE in-stadium hospitality event featuring live entertainment, upscale food, an open bar and opportunities to meet NCAA basketball legends.  Hotel packages for the Renaissance New Orleans, Omni Royal Orleans, Westin Canal Place, W Hotel and Holiday Inn are also all available at

“Our priority is to provide fans with the best possible experience at our NCAA championships and to ensure that they have a safe and reliable process to access tickets to our events,” said Greg Shaheen, NCAA interim executive vice president of championships and alliances.  “We have a long standing relationship with PrimeSport and trust their history of delivering premier access to NCAA events through a variety of ticket, hospitality and VIP offerings.”

The NCAA and PrimeSport are also offering ticket packages and the Official Ticket Exchange for the 2012 Women’s Final Four in Denver at the Pepsi Center on April 1 and April 3.  Packages can include tickets and access to Official NCAA pre-game hospitality.  For further information, please visit

The NCAA has once again chosen PrimeSport as the Official Ticket Exchange of the 2012 Men’s Frozen Four, to be played in Tampa, FL at Tampa Bay Times Forum. For further information, please visit

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game®. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2012 NCAA® Division I Men’s Basketball Championship, 2012 NCAA Men’s Final Four®, 2012 NCAA Women’s Final Four®, and the 2012 NCAA Men’s Frozen Four®. PrimeSport is a privately-held company, headquartered in Atlanta, GA.  For more information, visit or call 1-800-591-9198.