Social networking sites continue to infiltrate collegiate athletic programs this week.
Two freshmen football players at the University of Georgia updated their Facebook accounts with news of injuries from that day's practice--injuries that coach Mark Richt decided to leave out of his reports to the media. The next day, reports of the injuries were circling through online message boards.
Injury reports, especially once game competition starts, are deliberately reported so as to limit the advantage an opponent may have concerning game strategy. Social networking has thrown a loop into the equation that coaches are forced to confront.
According to the Athens Banner-Herald, Richt has a blog on his Web site MarkRicht.com and a Twitter account. Perhaps embracing the new technology rather than rejecting it will be more effective in controlling the transfer of information.