This post was written by Dan Tudor. He is the founder of Selling for Coaches, a training program that teaches advanced recruiting and communication skills to college coaches and athletic departments around the country. He will be blogging about recruiting training for Double-A Zone. Click here for more information about the company.
College coaches have heard the stories. We all have. In fact, they're getting more and more frequent.
A high school sophomore gives a verbal commitment to a college program. A freshman declares his allegiance to a college coach after playing his first prep season. College coaches troll tournaments for high school underclassmen who might be the next big catch in the high stakes game of college recruiting.
As the "early recruiting" anecdotes become more and more commonplace, so do the questions that some around college sports are beginning to ask about the logic - and even the ethics - of high school athletes committing early to a college program.
A Division III softball coach who reads the Double- A Zone blog regularly and follows the recruiting advice of Selling for Coaches contacted me last week about the issue of early recruiting. In his sport, early recruiting is a fact of life; the good prospects commit early, a trend that has been accelerating over the past decade.
"The biggest problem I see in early recruiting is that it doesn't have the athlete's best educational interest in mind," said the coach, who wanted to remain anonymous. "Even most college freshmen remain undecided about their major because they're not sure what they want to study, and if that's true most high school freshmen certainly have no idea."
And that, contends this coach, is the problem with the trend of early recruiting. "These prospects have no basis for deciding if the school they're committing to is a good match for their academic and professional interests."
This college coach isn't the only one concerned about the issue of early recruiting.
The question is, can anything more be done to reduce it? Moreover, should anything be done?
Can the NCAA extend its reach and prevent non-binding verbal commitments?
Probably not.
It would be virtually impossible to prevent an athlete from telling a college coach that they want to play for them. It's hard not to agree that the current NCAA rules limiting when a prospect can make their commitment official is sufficient. To date, no new proposals offering significant limits on the ability of a student-athlete to give a college coach an early commitment are on the table.
With those realities in mind, here is the advice we would give college coaches who want to aggressively - and ethically - get in front of young student-athlete prospects who they might want as a part of their collegiate program a few years down the road:
Coaches need to be guides. Deep down, young prospects and their parents want direction through the complicated world of college recruiting. Coaches who take the time to answer questions and give advice are going to rise to the top of that athlete's list immediately.
Coaches need to respect the decision making process of a high school prospect. Whether you deem it in their best interest or not, they have the freedom to make their own choices. And sometimes, they will make it earlier than you think they should. In hindsight, some will have made terrible mistakes in committing too early. Others will have a great college experience.
Coaches need to understand that many prospects want to get the process done sooner rather than later. The promise of a paid college education is a powerful thing, and it should come as no surprise that today's teens and their parents put a big value on securing it as soon as possible. In addition, the studies Selling for Coaches has done with high school prospects strongly suggest that the recruiting process is both stressful and confusing. Many of today's prospects cite the pressure of the process itself in wanting to end it as soon as possible.
Coaches who want to succeed need to get in front of prospects as early as possible. There are plenty of creative ways to put your message and your program's high points in front of young high school athletes you would want to attract. In some sports, this is absolutely essential for long-term success. In others, it is a way to get a big jump on your competition for recruits.
Early recruiting is a fact of life in today's recruiting environment. If you creatively and ethically use the additional time to expose their prospects to their program will find those athletes eager to take a serious look at what you have to offer...and maybe secure the services of some pretty good athletes earlier than you ever have before.