According to The Oregonian's Rachel Bachman, "The University of Oregon athletic officials want to move the 2009 Civil War football game to a Thursday night. The reason: TV money."
Budget cuts have forced athletics departments to look for other ways to help increase revenue. The TV money associated weekday football games is a attractive to schools, and TV networks like the lack of competition from other from other football games.
Some Oregon faculty members aren't happy about the prospect of the Ducks moving the Civil War game to the Thursday of "dead week," the last week of fall classes and just before final exams begin.