The WNBA announced this week that it would shut down the celebrated Houston Comets after the team failed to find a new suitable owner. The announcement comes just a few weeks after the LPGA announced it would cut three tournaments and reduce payouts to accommodate tough economic times.
Women's sports, particularly women's basketball, have steadily increased in popularity in recent years. The 2008 women's basketball tournament was the most viewed ever, according to ESPN. Overall, viewership on ESPN was up 42 percent from last year and ESPN2 saw a jump of 31 percent.
The championship game alone saw a 30 percent ratings increase over last year's final. The men's final, by contrast, saw an 8 percent drop in ratings over the last year (although total overall viewership was higher than the women's game).
Many experts believe that women's athletics represents a growth opportunity, but it may take many years to reach the same popularity as then men's game. In addition, the regional markets supporting WNBA teams likely play a crucial role. While women's basketball is a popular and growing sport nationally, regional markets may not have the fan base to support a team.
Although male sports are likely to be significantly impacted by the current recession (especially when it comes to sponsorship deals), it's probable that the newer and less-established female franchises are more vulnerable.
Still, there is hope on the horizon. In 2003 the Women's United Soccer Association folded, but there are plans to re-launch in April 2009 under the name Women's Pro Soccer LLC.
Women's professional sports play an important inspirational role for young women seeking a career in athletics. If steps aren't taken to ensure their future viability, the impact could be significant for women's athletics as a whole.
What do you think will happen to women's professional sports in the future?