Cullen Jones nearly drowned at a water park when he was 5. Today, he's one of only three African-American swimmers to ever qualify for the Olympics. Jones will compete in the 400-meter freestyle relay (where he's part of the world-record holding team) and the 400-meter medley relay.
The swimmer is using his new-found celebrity to advocate for water safety in minority communities through USA Swimming's Make a Splash campaign. Make a Splash was created to lower drowning rates and recruit more African-Americans to the sport.
According to a study commissioned by USA Swimming, nearly six out of 10 African-American and Hispanic children do not know how to swim. African-American children ages five to 14 are three times more likely to drown than white children, according to the Centers for Disease Control and Prevention.
USA Swimming also found that children from non-swimming households are eight times more likely to be at risk of drowning. While about one-third of white children from non-swimming families go on to learn to swim, less than 10 percent of children in non-swimming, African-American families do.
For many, Jones has become what Tiger Woods is to golf--a unique face in an otherwise homogeneous sport. It's tough to know why there are so few African-Americans in swimming. Perhaps swimming, like golf, suffers the residual impact of segregation. Maybe the "No Blacks Allowed" signs that barred an entire generation from public pools have created a cultural barrier that is not easily overcome.
Long-held stereotypes may also contribute to the problem. "I know there's a big stigma -- in the U.S. black people don't swim," Jones told TODAYshow.com. "But if you go to the Caribbean, it's unheard of for people not to know how to swim. If you go to Africa, black people do know how to swim. But it's just a big stereotype here. And that's one thing that I want to work and change."
Swimming isn't the only sport to suffer from a lack of diversity, but it is the only one played in an environment with potentially deadly consequences. Children, regardless of race, should feel confident in the water.
Good luck in Beijing, Cullen Jones. You're a world-class athlete and a world-class role model.