I think that intercollegiate teams should be able to find other sponsors besides those that are pitching alcohol. For instance, during the ACC tourney between Duke and Clemson, the first-half stats were sponsored by Guinness. Wow!

The ACC tournament couldn't find another sponsor? ie. Gatorade? Pepsi? Coca-Cola? I know that people over 21 watch college basketball, but the NCAA and many institutions, publicly denounce the use of alcohol and other substances , so why advertise with them? It's a bit hypocritical. I guess since many Division I institutions already "pimp" out their athletes in so many other ways, that this becomes just one more example.

I completely disagree with the comments made above. Why should a school or institution not capitalize on their earning potential? They aren't pushing anything illegal and to the best of my knowledge Duke or Clemson have not denounced the use of alcohol, they have pushed for the use of it in a mature and responsible manner.

Also as far as "pimping" out their athletes, don't these athletes get an education for free or almost for free? Don't they get gear supplied to them as well as travel and special treatment while in college, such as being allowed to register for classes early? Considering all that the university does for the athletes, "pimping" them out so to speak should be OK in a certain light.

Schools shouldn't be "pimping" athletes at all. Besides a $40K-50K education is nominal compared to the millions of dollars that schools and the NCAA rake in. These kids aren't getting a salary. It's extremely challenging to be both a student and an athlete and all that this demands. Early registration or not. And that's not a benefit, it potentially limits their ability to take certain majors (and future earning potential) if they have to be done in class by 2 or 3 pm. So with a free education, much is expected.

And yes alcohol is legal but so is tobacco. I don't see cigarette ads. Should Joe Camel be rocking a Duke uniform?

Institutions, whether dry campuses or not, are always promoting the student-athlete. Correct me if I am wrong, but isn't this amateur sports? We should be able to tell the difference when watching a game.