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Cocaine Leaves A Bad Taste - Dec 29, 2006 | 14:16:41
posted by: Josh
I???m all for honesty, so when I get to work each day, I have a cup of coffee while I put together the Double-A Zone???s morning feature. I fill the cup halfway with decaffeinated coffee before topping it off with regular. I???ve always been leery of altering my natural state and I???m uncomfortable with too much caffeine in my body. I do believe that everything in moderation is okay, and certainly don???t pass judgment when I see someone drinking a Red Bull, which contains 80 milligrams of caffeine in one can. A standard can of soda has about 37 milligrams of caffeine. Recently, a new high caffeine energy drink hit the shelves with 280 milligrams of caffeine in each can. There is no way that much caffeine in one shot is healthy and I don???t think see any legitimate reason for it to be offered in stores. Even worse, the name of the beverage is ???Cocaine??? ??? a more than loose reference to the illegal drug. There???s smart marketing and then there???s offensive marketing. Whoever coined the name of the beverage should be fired. The can???s logo alludes to the powdery nature of actual cocaine and call me crazy if I think this somehow puts a positive spin on the effects of the drug. Essentially, drinking a can of ???Cocaine??? will make you feel as if you???d put a dose up your nose. This isn???t right. Aside from my natural outrage that this beverage is being marketed and sold, I am upset that high school and college kids might turn to it to help stay awake through finals or to gain an edge in competition. I???d like to think that all kids are smart enough to know the difference between ???Cocaine??? and cocaine, but why are we promoting the benefits of a serious drug? Teenagers are influenced easily and I would hate to see them carrying around cans of this stuff because they think it???s cool. It???s ill-advised, disgusting and undoubtedly detrimental to your health. 
CommentsJosh, HOW is this in good taste and WHO is the distributor---they should be boycotted! The whole point of the "Cocaine" name was to get the media to bite. Sometimes it's better to ignore. But first watch this Daily Show piece skewering the energy drink founder. This new energy drink is such a joke! From the 280 milligrams of caffeine in one drink to the name "Cocaine"; nothing about this seems right. I personally am not allowed to have caffeine because it makes me too shaky and gives me anxiety attacks. I would probably die if I drank this, no joke. I agree with the comment "I don???t see any legitimate reason for it to be offered in stores." The name is so offensive, it is named after a highly illegal drug and I can just imagine some young kids drinking this because they think it???s cool they have "Cocaine." This drink should be taken off the shelves for health reasons and the name, it is totally inappropriate and almost embarrassing. As far as the caffeine level goes, a 16 oz coffee (by a major brand in Seattle) has a lot more mgs of caffeine than this drink; a 12 oz. just as much. I share the concerns regarding the name, which IMO is just stupid. I was curious about whether this product might lead to a positive drug test, so I went straight to the top and asked Frank Uryasz of the National Center of Drug Free Sport. It is unlikely that a single serving of Cocaine or any other energy drink will cause urinary concentration of caffeine to exceed the NCAA cutoff of 15 mcg/mL. However, there are a number of factors that contribute to variations in clearance of caffeine including age, body weight and size, intake time. Also, some foods and over the counter medications contain caffeine, so the combination of energy drinks and other caffeine-containing products can lead to a urinary caffeine level greater than 15 mcg/mL. According to the Athletic Drug Reference, about 500 mg of caffeine ingested within 1 hour would approximate 12-15 mcg/mL of caffeine in urine in a normal adult male. One serving of Cocaine has 280 mg of caffeine. A NoDoz has 200 mg and a Vivarin has 200 mg. Coni, that???s ridiculous. First of all, the whole point of the drink is NOT that it is a step to legalizing drugs. To think that is completely ridiculous. Second, how in the world does a drink called "cocaine" make people feel cool and "bad" as you say? It doesn't. It's a goshdarn ENERGY drink. How many people do you know drink Monster, Jolt and other drinks like BAWLS? That is pretty much the same game. They're not trying to push a legalization of cocaine, they're selling an energy drink that has absolutely NOTHING to do with any illegal drug other than a name. A NAME. The key word is NAME. Post a Comment |
  
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